Privacy Policy

Last updated: 8 October 2026

At ValetBrothers, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, how we use it, how we keep it safe, and the rights you have over your information when you contact us or use our website.

ValetBrothers is a sole trader business providing mobile car valeting and detailing services in Preston and surrounding areas.

1. Who we are

For the purposes of UK data protection law, ValetBrothers is the data controller responsible for your personal information.

If you have any questions about how we use your personal information, or wish to exercise your data protection rights, you can contact us using:

ValetBrothers
Email: valetbrothers@outlook.com
Telephone: 07873557191

2. What personal information we collect

Depending on how you interact with us, we may collect and hold information such as:

Your name
Telephone number
Email address
Address or location where a service is to be carried out
Vehicle details
Details of services you have requested or received
Booking and appointment information
Records of communications between you and ValetBrothers
Payment-related information where necessary to confirm or administer payment
Previous service or job history

We do not normally record or store your vehicle registration number as part of our customer records.

3. How we collect your information

We may collect personal information when you:

Contact us by telephone
Complete a contact or enquiry form on our website
Email us
Contact us through WhatsApp or social media
Request a quote
Make a booking
Use our services
Communicate with us about a previous or future service

We may also receive information from third-party booking or service systems that you have used to arrange an appointment with us.

4. How we use your information

We use your personal information where necessary to:

Respond to enquiries
Provide quotations
Arrange and manage bookings
Provide our valeting and detailing services
Contact you about your appointment
Send appointment reminders
Communicate with you about services you have requested
Keep records of previous services
Contact existing customers about arranging future or similar services
Process and confirm payments
Deal with customer enquiries, complaints or requests
Maintain and improve our services
Meet our legal and accounting obligations
Protect our business against fraud, misuse or other unlawful activity

We will only use your personal information for purposes that are relevant to our business and where we have a lawful basis to do so.

5. Our lawful basis for using your information

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract: We may need to use your information to arrange or provide a service you have requested, including managing your booking.

Legitimate interests: We may use information where it is reasonably necessary for us to operate and improve our business, communicate with existing customers about relevant services, maintain appropriate business records and protect our business.

Legal obligation: We may need to retain or use certain information where required by law, for example for accounting or tax purposes.

Consent: Where consent is required, such as certain forms of marketing or the use of certain non-essential cookies or tracking technologies, we will ask for your consent.

Where we rely on consent, you can withdraw it at any time.

6. Marketing and future contact

We may contact existing customers about future services, maintenance appointments or similar services that may be relevant to them.

Where electronic marketing rules require consent, we will obtain the appropriate consent or rely on an applicable legal exception.

You can ask us to stop sending marketing messages at any time.

If you receive a marketing text message from us, you can opt out by following the instructions provided in the message or by contacting us directly.

We do not currently send promotional marketing emails to customers.

7. Photographs and videos of vehicles

We sometimes take photographs and videos of vehicles we work on for use in our marketing, including our website and social media channels.

We will only publish photographs or videos of a customer's vehicle where the customer has given us permission to do so.

Where applicable, this permission may include showing:

The vehicle
The vehicle registration number
A customer's face
A customer's voice or appearance

Customers can ask us not to use photographs or videos of their vehicle.

We make reasonable efforts to avoid showing private addresses, house numbers or other information that could identify a customer's home. Full customer addresses are not intentionally published.

If you have previously given permission for content to be used and later wish us to stop using it, please contact us and we will consider your request.

8. Who we may share your information with

We do not sell your personal information.

We may share or allow access to personal information with trusted third-party service providers where necessary to operate our business, provide our website or manage customer services.

These may include:

Squarespace – our website hosting and website management provider
Urable – our booking and customer management software, which we use to manage customer details, bookings, job history and related business information
Google – including Google Workspace/Gmail and other Google services connected with our website or business
Monzo – where necessary to facilitate payments through payment links
WhatsApp – where you choose to communicate with us through WhatsApp
Facebook and Instagram – where you choose to communicate with us through these platforms or where content has been authorised for publication
TikTok – where you choose to communicate with us through TikTok or where content has been authorised for publication
Professional advisers or service providers where reasonably necessary
HMRC or other authorities where we are legally required to provide information

These third-party providers may process personal information on our behalf or as independent controllers depending on the service they provide. Their own privacy policies and terms may also apply.

We only provide third parties with information that is reasonably necessary for the relevant purpose.

9. Our website and cookies

Our website is hosted using Squarespace.

Like most websites, our website uses cookies and similar technologies. Some cookies are necessary for the website to function correctly, while others may be used for analytics, performance or other purposes.

We use a cookie consent mechanism on our website to allow visitors to manage their cookie preferences.

Where required, non-essential cookies and similar technologies will only be used after the appropriate consent has been provided.

Our website may also use third-party services or embedded content that can place cookies or process information.

Because the cookies and technologies used on a website can change, we recommend referring to our Cookie Policy and the cookie settings available on our website for the most up-to-date information.

10. Website analytics and tracking

We use website technologies to help us understand how our website performs and how visitors interact with it.

Our website uses Google Tag Manager. Depending on the services and integrations enabled on our website, this may be used to manage website tags and other technologies.

Where analytics or other non-essential tracking technologies are used, we will operate them in accordance with applicable cookie and privacy requirements and the choices made through our cookie consent system.

We may update this section if we introduce additional analytics, advertising or tracking services.

11. How long we keep your information

We only keep personal information for as long as we reasonably need it for the purposes for which it was collected.

Customer and booking information may be retained for an appropriate period after a service has been completed so that we can maintain business records, deal with queries, manage repeat services and meet legal, accounting or tax requirements.

Marketing information will be retained while it remains appropriate to contact you, or until you ask us to stop.

Some information may need to be retained for longer where required by law or where necessary to establish, exercise or defend legal claims.

When information is no longer required, we will take reasonable steps to securely delete or dispose of it.

12. How we protect your information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. Your data protection rights

Depending on the circumstances, you may have rights under UK data protection law including the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information where there is no good reason for us to continue processing it
Ask us to restrict how we use your information in certain circumstances
Object to certain uses of your personal information, including direct marketing
Withdraw consent where we rely on consent to process your information
Request certain information in a portable format where applicable

These rights are subject to certain legal conditions and exceptions.

If you wish to exercise any of these rights, please contact us using the details in this Privacy Policy.

14. How to make a complaint

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to resolve the issue.

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).

You can find information about the ICO and how to make a complaint through the ICO's website.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

The latest version will be published on this page, with the date of the latest update shown at the top.

16. Contact us

If you have any questions about this Privacy Policy or how ValetBrothers uses your personal information, please contact: